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Treat customers poorly and dominates the market

E 'arrived in Italy, following the success in the Anglo-Saxon countries, a book " Ryanair . The price of low - cost " which deals with the history of the first company European airline low - cost, how it is rude customer service, its fast rise even to the detriment of many traditional airlines flag.

always wonder how they survive, even grow in such companies, which often sell tickets below cost, always ensure that services a bit 'less than minimum landing at airports who sometimes Lilliputian scale and secluded locations.

here if you like the preface of the book, which has an interesting overview of what is Ryanair.

may remain in the mystery of how it works would be better not to know how they cut costs, but it interests me, because also allows many to move easily at low cost in Europe, I might even read it. .. if anything you'll bring a guide ...

sights that even I knew: even its millionth customer awarded free travel for life, ended up suing the company for breach of ... ??